Case Study:

To promote a Fall 2024 backpacking trip to Crystal Cove State Park, I created illustrated marketing materials that captured the park’s scenic coastal landscape. The design maintained a consistent visual identity across all platforms and was adapted into a custom sticker for participants.

For the giveaway, I composed the illustration within the shape of a backpack symbolizing the students’ adventure and creating a memorable keepsake.

The artwork appeared on digital displays, A-frames, and campus signage, helping the trip quickly fill up. The campaign boosted visibility and excitement, with the sticker becoming a student favorite.