Summer Barbeque
Staff BBQ Sizzles with Style:
A bold visual identity served up sunshine, smiles, and serious flavor.
Client
ESRI
Visual Identity, Campaign Development, Typography Design, & Key Art
At Esri’s Redlands HQ, a summer BBQ for over 5,000 employees came to life with a bold visual identity that served up sunshine, smiles, and standout style
Case Study:
To celebrate the spirit of summer and staff appreciation, I designed the key art and visual identity for the annual Staff Barbecue at ESRI. Inspired by classic BBQ signage, the design combined bold script typography with a playful handwritten font to evoke a relaxed, summery atmosphere.
I developed a complete visual identity, featuring custom illustrations and handwritten font that was applied across email blasts, meterboards, and dispa boards to create a unified, inviting experience. The final result captured the laid-back charm of summer while celebrating the people at the heart of ESRI.