About

Concept:

The goal was to design a brand that would resonate with an upscale audience seeking a refined and elevated travel experience, where luxury meets comfort in the sky. The logo symbolizes global exploration and reaching new heights, while the color palette reflects sophistication and elegance. A custom brand pattern, inspired by graceful air currents, adds movement and cohesion across applications. From the logo and pattern to typography and palette, every design decision was made to tell a cohesive story of exclusivity, aspiration,
and world-class service.

Process:

The project began with in-depth research into existing airline brands, focusing on visual language, typography, and color trends. I explored various name options and ultimately chose Aria, an Italian word meaning "air" that conveys both elegance and fluidity, aligning perfectly with the brand’s tone.

With the name in place, I developed logo sketches that communicated movement and aspiration, refining them digitally in Illustrator. Once the logo was finalized, I built out the full visual system, establishing a rich, elegant color palette, designing a dynamic brand pattern inspired by flowing air currents, and applying the branding across key touchpoints, from in-flight amenities to marketing collateral.

Target Audience:

Affluent, style-conscious travelers who value premium comfort and aspire to explore the world with sophistication. Geared toward individuals who seek not just transportation, but an elevated, memorable
flying experience.