Local Buzz
Buzzing with Purpose:
A Digital Identity Rooted in Community, Brought to Life Through UX, Motion Design, Icons, and Esri GIS
Built in just 18 hours over a single weekend, LocalBuzz combined UX/UI design, custom icons, motion graphics, and Esri’s GIS tools to create a brand experience rooted in local connection.
Client
Esri
Motion, Digital Brand Identity, Icons, & UX/UI
These icons were designed to land on pixel for optimal clarity.
Watch the demo of Local Buzz’s Website here!
Or click on this link to view the live site: Local Buzz
Case Study:
I developed the digital brand identity for Local Buzz: a community commerce platform designed to connect small businesses with local consumers. Built in just 18 hours for Esri’s Hackathon competition, the project included a full UX/UI system, an animated motion graphic video, and a custom icon set, all centered around a futuristic yet approachable brand voice. Inspired by local makers and community members, the visual language blended bold energy with intuitive design, powered by ArcGIS Pro and Esri’s SDKs.
Once the branding was established, our team implemented the UI into a live prototype site with real map data and interactive features. The motion video brought the concept to life and helped tell the story of how technology can bring communities closer together. Local Buzz stands as a fast-paced, collaborative design effort that combined brand strategy, storytelling, and geospatial technology into one unified digital experience.