Fortuna Bowl XXXII
Throwback Energy, Championship Results:
A Logo that Brought the Heat
With over 10,000 fans and an ‘80s theme, Fortuna Bowl delivered bold retro energy
and award-winning execution.
Client
CBU Campus Recreation
Visual Identity, Campaign Development, Typography Design, & Key Art
Case Study:
To capture the energy of CBU Recreation’s flagship flag football event, I created the 2024 Fortuna Bowl logo with an ‘80s twist. Inspired by “Back to the Future” and styled with bold colors and dynamic motion, the design paid homage to the decade’s vibrant visuals while honoring the legacy of the game through Roman numerals and a football in flight.
Once the logo was approved, I developed a complete campaign–from social graphics to event collateral. The branding resonated across campus and contributed to a packed stadium of 10,000 attendees. The campaign ultimately earned an ADDY Award at the Inland Empire American Advertising Awards.