Warby Parker Catalog
Style That Shapes: How You Frame Your World
A vibrant catalog and email campaign for Warby Parker celebrating eyewear as more than function. Rooted in the idea that style shapes how you see the world, the campaign brings personality, joy, and cohesion to every touchpoint.
Client
Warby Parker
Art Direction, Layout Design, Photo Retouching & Email Marketing
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Disclaimer:
Frame Your World is a student-led conceptual project created for educational and portfolio purposes. While the campaign was designed for Warby Parker, all Warby Parker trademarks, logos, and brand assets are the property of their respective owners. The Frame Your World campaign name and visual system were independently created and are not affiliated with, endorsed by, or sponsored by Warby Parker.
Case Study:
To position eyewear as more than a functional accessory, I created Frame Your World, a conceptual catalog and email campaign for Warby Parker centered on identity, lifestyle, and self-expression. Inspired by the idea that glasses frame how people see and move through the world, the campaign uses vibrant color, bold typography, and playful props such as feathers, bubbles, and beach balls to convey joy, ease, and individuality.
Once the visual direction and design system were established, I expanded the concept into a cohesive campaign across catalog and email marketing. I led art direction, layout design, photo retouching, and color correction to ensure a consistent, energetic aesthetic. The result was a unified campaign that aligned with Warby Parker’s inclusive brand voice while making eyewear feel expressive, approachable, and effortlessly fun.
Credits:
Art Director, Graphic Designer & Photo Retoucher: Alyssa Burton
Location Photographer: Reagan Metzger
Studio Photographer: Noelle Gmyr
Product Photographer: Jon Nyquist
Talent: Lucas Burton, Sarah Miner, Ryan Monroe, Alyson Nishimura, & Kyle Taylor