Case Study:

To promote CBU Campus Recreation’s annual ski and snowboarding trips, I created an illustrated campaign that captured the thrill of winter sports with an inviting, student-friendly vibe. Drawing inspiration from snowy mountain landscapes and the fluid motion
of skiers and snowboarders, I sketched the scene in Procreate before vectorizing the artwork in Adobe Illustrator. The result was a playful and approachable illustration paired with clear, informative typography that appealed to both first-timers and seasoned adventurers.

Once finalized, the design was rolled out across promotional materials and quickly gained traction across campus. Trip sign-ups filled to capacity, and student feedback highlighted the artwork’s role in building excitement and boosting participation. The campaign successfully translated the spirit of adventure into a
bold visual experience that resonated with the
CBU community.