Overview

Each winter, CBU’s Campus Recreation Outdoor Adventure division organizes ski and snowboarding trips that offer students the opportunity to explore and experience new adventures. I was tasked with designing illustrated promotional materials aimed at raising awareness and driving student sign-ups.

The illustration needed to capture the essence of skiing and snowboarding on a snowy slope, while maintaining a visual style that resonated with beginner, intermediate, and advanced-level participants. The goal was to create an inviting, approachable design that would appeal to students looking to try out snow sports in a fun and accessible way.

Illustration

To kick off the creative process, I conducted research on snowy landscapes, mountain compositions, and the dynamic movements of skiers and snowboarders. With a clear vision of the design in mind, I began by sketching the scene in Procreate, focusing on creating a playful and approachable atmosphere that would appeal to beginners and intermediate participants.

Once the sketch was finalized and the direction confirmed, I transferred the artwork into Adobe Illustrator to vectorize the design and refine the details. I then integrated informative typography to clearly communicate the trip details, ensuring the design was both visually appealing and functional.

Results

The project was highly successful, with trip sign-ups quickly reaching capacity. The design generated significant excitement across campus, resonating with students and sparking interest in the event. Feedback from participants was overwhelmingly positive, with many noting that the visuals effectively captured the spirit of the trip and contributed to their heightened enthusiasm and anticipation for the experience.